The world is interfused with human consciousness. As we see and hear, touch and taste, more often than not we are tasting the fruits of some enterprise - usually a business. Our jobs have been structured by computer technologies shaping the flows of work and mind. We craft our days by the calendars of some unknown innovator, preserve our health with the supplements of some health food industry pioneer. The very substance of our thoughts emerge from the interplay of ideas first encountered in books and television, radio and the internet - all the innovations of entrepreneurs and once precarious industries. Our very selves are reproduced through ongoing interactions with industry products which may never have been and could have been otherwise.

The world is interfused with our dreams. And those dreams have more often than not been brought to earth by businesses.

Some inventor or innovator conceives of a product, collaborates in its development, builds a business, and our worlds are transmuted by its very presence. Hospitals and banks, computers and cars, coffee shops and convenience stores all tell the same story of coming into being and then morphing the world around them. The very matter that alights our consciousness is alive with the excresence of innovation, crystallized ideas mapped on our lives through systems of production. We live in a world of our making. And the worlds in which we live make us who we are. The potentialities and possibilities of human life are lain within the mosaic of entrepreneurial enterprises turned institutions. So when we speak of a conscious business movement, we speak of a movement which seeks to reform not just some economic system, but the very worlds of which we are a part and the minds which conceive them. Conscious businesses seek to make a world of our choosing. When business becomes conscious, human consciousness might shape the world through business. But consciousness is always conscious of something. As groupings of people, working in common endeavors and ordered by operational, accounting, and governance systems, businesses have always been conscious of many things. No human institution is ever unconscious in this sense. So when we mention the emergence of a conscious business movement, there is a notion that something new is coming to awareness. Conscious businesses expand the traditional field of awareness in business endeavors to include human well being and development, environmental and social justice, visions and missions and the meaning of work. Conscious businesses are not only conscious of more, but they inspire more consciousness, thereby promising a revolution in the nature of work.